CONSUMER BEHAVIOR | Datos
Harness the power of consumer behavior data at scale
Use clickstream data from a global pool of panelists to increase retention and drive sales
Uncover real user behavior with event-level data
Leverage anonymized clickstream data to learn how consumers interact with websites across industries. Identify trends, refine marketing strategies, optimize your user experiences, and improve conversion funnels.
E-commerce, Retail & CPGs Marketing & Advertising DMP & Big Tech Institutional Finance AI & ML Media & Entertainment Travel & Hospitality
Map key actions across the consumer journey
REAL-LIFE APPLICATIONS
Product discovery
Understand what products your target consumers interact with, from initial engagement to action. Analyze browsing patterns, content interactions, and search trends to increase your products’ chances of discovery.
Path to purchase analysis
Map out the consumer journey to identify key touch points, decision-making moments, and friction points. Use these insights to refine conversion funnels, reduce drop-offs and create a seamless experience.
Product recommendations and on-site search optimization
Identify user behavior patterns to deliver highly relevant recommendations. Evaluate relevant searches to enhance discoverability, personalize user experiences and optimize your site content.
Churn and cohort-based analysis
Track engagement trends to identify retention drivers and churn risks. Use cohort analysis to segment users, improving customer experiences and targeted retention strategies.
Customer lifetime value estimation
Analyze consumer behavior to predict customer lifetime value and engagement more accurately. Adjust your strategy to improve retention and foster greater loyalty.
Drive measurable results with Datos
Maximize revenue
Increase sales by understanding consumers’ intent and mapping their journey. Gain deep market insights to refine your customer experience and drive higher conversions.
Reduce operational costs
Make smarter decisions with a data-driven approach to optimize resource management and allocation, and improve overall operational performance.
Generate demand
Refine your marketing strategies and discover new market opportunities. Make informed decisions and expand successfully into new regions or customer segments.
More ways to reach your goals with Datos
Integration flexibility
Seamlessly integrate our solutions with your existing systems and tools.
Custom reporting
Tell us your goals or pain points, and our analysts will build a custom solution for you.
Explore related insights
Access our in-depth analyses and expert reports
Report\ How AI is reshaping customer journeys Report\ Mapping Seasonal Shopper Journeys: Real consumer behaviors before and during Black Friday Report\ Building Vector Embeddings from Clickstream Data Blog\ Combined FUBO TV Business Challenged with User Growth Blog\ Clickstream 101: How to find a reliable clickstream provider Blog\ Vector Embeddings and Vector Search: A Deep Dive
Decode consumer behavior with clickstream data
Get in touch with our team
Book a meeting to explore how Datos can elevate your data strategy.