# agentsite-static-version=05ad4de1-267b-4fa2-a751-e0342760daeb # datos.live > AI-optimized mirror of datos.live containing 440 pages totalling 172,406 words of clean markdown content, structured data, and semantic HTML. Original source: https://datos.live. Last updated: 2026-09-17T04:47:41.562Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [stage/index.html](/content/stage/index.html) (478 words) - [Datos - Clickstream Data to Power Your Products and Insights](/content/site-root.html): We offer access to the desktop and mobile browsing activity data for millions of opt-in users across the globe. (501 words) ## Articles & Blog Posts - [null](/content/null) - [Blog | Datos](/content/blog/page/7/index.html) (676 words) - [null](/content/null) - [Blog | Datos](/content/blog/page/3/index.html) (424 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Datos: Pulse of the Web. Consumer Search Behavior in the Age of AI — Has Anything Changed? | Datos](/content/stage/event/datos-pulse-of-the-web-consumer-search-behavior-in-the-age-of-ai-has-anything-changed-2.html) (411 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Blog | Datos](/content/stage/blog/page/6/index-2.html) (363 words) - [Blog | Datos](/content/blog/page/2/index.html) (512 words) - [Blog | Datos](/content/stage/blog/page/3/index-2.html) (637 words) - [null](/content/null) - [null](/content/null) - [Blog | Datos](/content/blog/page/6/index.html) (428 words) - [Blog | Datos](/content/blog/page/4/index.html) (512 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [What is the Online Retail Feed? | Datos](/content/stage/online-retail-feed/index.html) (193 words) - [Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI? | Datos](/content/stage/report/consumer-search-behavior-whats-changing-and-whats-not-in-the-age-of-ai-2.html): Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI? Generative AI is poised to revolutionize how consumers search for information, with our recent data  highlighting significant shifts in user preferences. Are businesses ready to adapt to these evolving consumer behaviors? How can marketers adjust their strategies to stay competitive in an […] (280 words) - [Amazon App Users Don’t Shop Like Web Users | Datos](/content/stage/report/amazon-in-app-browser-mfour/index-2.html): Amazon App Users Don’t Shop Like Web Users With a staggering $490 billion in sales in 2024, Amazon is a titan of ecommerce. But Amazon on a web browser and in the mobile app are two distinct worlds, with sometimes contrasting user activity. Until now, insights into the nuanced behaviors of Amazon app versus web […] (226 words) - [AI, Amazon, and Walmart: Four User Behavior Trends to Know | Datos](/content/stage/report/retail-ai-four-user-behavior-trends-to-know/index-2.html): AI, Amazon, and Walmart: Four User Behavior Trends to Know Nearly half of US retail ecommerce sales flow through Amazon and Walmart, offering a window into AI’s growing role in shopping behavior. This paper, using Datos’ clickstream data, explores how shoppers on these platforms engage with AI tools like ChatGPT, Gemini, Claude, and Perplexity, and […] (133 words) - [Datos Behavioral Index Insights: Travel and Airlines | Datos](/content/stage/report/dbi-travel-airlines/index-2.html): Datos Behavioral Index Insights: Travel and Airlines This report analyzes the travel industry’s post-pandemic recovery and 2024 trends, highlighting shifts in consumer demand and airline performance. Based on Datos Behavioral Index data, it provides insights into market dynamics, competitive positioning, and predictive trends for investors. Key questions addressed: How has the travel industry evolved post-pandemic? […] (97 words) - [The AI War in B2B SaaS | Datos](/content/stage/report/ai-war-in-b2b-saas/index-2.html): The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging Based on Datos clickstream data, this report explores AI integration trends in workflow management SaaS, analyzing user growth, market dynamics, and stock performance. It provides actionable insights into competitive positioning and emerging opportunities for investors and industry professionals. Key questions addressed: Which workflow […] (166 words) - [Combined FUBO TV Business Challenged with User Growth | Datos](/content/stage/report/combined-fubo-tv-business-challenged-with-user-growth-2.html): Combined FUBO TV Business Challenged with User Growth Using Datos clickstream data, this report provides an analysis of the FuboTV and Disney Hulu + Live TV merger, evaluating subscriber trends, market dynamics, and post-merger performance. It offers actionable insights for investors and industry leaders to identify growth opportunities, assess competitive positioning, and navigate challenges in […] (162 words) - [null](/content/null) - [null](/content/null) - [Blog | Datos](/content/stage/blog/page/5/index-2.html) (624 words) - [null](/content/null) - [Blog | Datos](/content/stage/blog/page/4/index-2.html) (778 words) - [Datos Appoints Alt Data Industry Veteran Eli Goodman as Chief Executive Officer | Datos](/content/stage/press/alt-data-industry-veteran-eli-goodman-joins-datos-as-chief-executive-officer-2.html): NEW YORK — Feb. 3, 2021 — Datos, a global clickstream data provider, is gearing up for success with a new CEO at the helm, sales veteran Eli Goodman. With millions of panelists, the company’s main data solutions have recently launched out of private beta and are already being used by a select group of […] (361 words) - [Blog | Datos](/content/stage/blog/page/2/index-2.html) (266 words) - [Search Page | Datos](/content/stage/search/index-2.html) (44 words) - [Blog | Datos](/content/blog/page/5/index.html) (655 words) - [Datos, A Semrush Company, strengthens Semrush’s data analytics and competitive intelligence capabilities through trusted, global clickstream data | Datos](/content/stage/press/datos-semrush/index-2.html): June 18, 2024 – BOSTON, MA — Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers, SMBs, and enterprises. The integration bolsters Semrush’s portfolio of upmarket competitive intelligence products, as well as their new […] (782 words) - [Datos, A Semrush Company, Expands E-commerce Data Access with Grips Intelligence | Datos](/content/stage/press/datos-grips-intelligence/index-2.html): NEW YORK – January 21, 2025 Datos, A Semrush Company, Expands E-commerce Data Access with Grips Intelligence Datos’ customers will now have access to comprehensive e-commerce transaction data and ground-truth data for traffic and marketing analyses. Datos, A Semrush Company, and leading provider of alternative data products, today announced a new commercial partnership with Grips, […] (633 words) - [Matt Nagle Joins Datos Executive Team Financial Data Expert Named Senior Vice President of Sales & Business Development | Datos](/content/stage/press/matt-nagle-joins-datos-executive-team-financial-data-expert-named-senior-vice-president-of-sales-business-development-2.html): NEW YORK, NY, January 23, 2023 – Datos, the leading global provider of clickstream data, today announced the hire of industry veteran Matt Nagle to lead its financial sales division. The announcement comes as the company prepares to unveil a new line of market-changing products. An innovative sales leader and expert in the financial data […] (456 words) - [Datos & MFour Partner to Create a One-Stop Shop for In-App and Browser Consumer Behavior Data | Datos](/content/stage/press/datos-mfour-partnership/index-2.html): New partnership provides Datos customers with unparalleled insights into consumer shopping behaviors and trends across mobile, social, in-app, browser, and streaming platforms  NEW YORK – Sept. 30, 2024 — Datos, A Semrush Company, and leading global clickstream data provider, announced today a new partnership with MFour, a leading consumer intelligence platform, to enhance its data […] (546 words) - [Datos Partners with Exabel to Make Alpha-Generating Insights More Accessible | Datos](/content/stage/press/datos-partners-with-exabel-to-make-alpha-generating-insights-more-accessible-2.html): The new partnership enables investment teams to utilize Datos clickstream data products through Exabel’s alternative data research platform for deeper insights NEW YORK – May 29, 2024 — Datos, a leading global provider of clickstream data products, today announced a new integration partnership with Exabel, the alternative data research and workflow platform for investment teams. […] (574 words) - [Riding the Next Wave in Alt Data: Applications of Clickstream in Finance | Datos](/content/stage/report/riding-the-next-wave-in-alt-data-applications-of-clickstream-in-finance-2.html): Riding the Next Wave in Alt Data: Applications of Clickstream in Finance In a financial landscape crowded with common alternative data sources, clickstream data stands out, offering unparalleled insights into the consumer journey. Beyond the endpoint transaction, our data unfolds the full narrative of online behavior, providing fund managers with the context needed to make […] (215 words) - [Datos CEO gives comment in CPO Magazine article | Datos](/content/stage/press/datos-ceo-gives-comment-in-cpo-magazine-article/index-2.html): In a new article that recently appeared in CPO Magazine, our CEO, Eli Goodman, commented on the topic. The material describes how implementing a data-driven approach can change companies’ decision-making and provides useful practical advice. Now you can also read it on our blog. https://stage.datos.live//the-data-based-approach-why-insights-are-useful-and-how-to-formulate-and-apply-them/ (61 words) - [null](/content/null) - [null](/content/null) - [Privacy Policy | Datos](/content/stage/privacy-policy/index-2.html): PRIVACY NOTICE Last updated August 21, 2024 Thank you for choosing to be part of our community at Datos Inc. (” Company “, “we“, “us“, “our“). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards […] (4,327 words) - [DIGITAL MARKETING & ADVERTISING | Datos](/content/industry/digital-marketing-advertising/index.html) (437 words) - [Terms & Conditions | Datos](/content/stage/terms-conditions/index-2.html): TERMS OF USE Last updated November 02, 2020   AGREEMENT TO TERMS These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Datos Inc. (“Company”, “we”, “us”, or “our”), concerning your access to and use of the https://stage.datos.live/ website as well as any […] (3,553 words) - [Blog | Datos](/content/stage/blog/index-2.html) (240 words) - [E-COMMERCE, RETAIL & CPGs | Datos](/content/stage/industry/ecommerce-retail-cpg/index-2.html) (497 words) - [TRADING SIGNALS GENERATION  | Datos](/content/stage/use-case/trading-signals-generation/index-2.html) (332 words) - [For Partners | Datos](/content/stage/partners/index-2.html): Datos is founded and run by data sales experts with decades of experience in the space. We are here to help you monetize your valuable assets without the overhead and exposure that may give you pause and prevent you from moving forward. (446 words) - [From Searches to Purchases: E-commerce Behavior Across US and UK Retail Giants | Datos](/content/stage/report/from-searches-to-purchases-e-commerce-behavior-across-us-and-uk-retail-giants-2.html): From Searches to Purchases: E-commerce Behavior Across US and UK Retail Giants In today’s fast-paced digital landscape, understanding consumer behavior is crucial for retailers looking to stay ahead. This report analyzes how e-commerce shopper behavior has evolved from 2023-2024 across major US and UK retailers, focusing on: Amazon Walmart Target Asda Key questions explored: Top […] (92 words) - [Privacy Policy | Datos](/content/privacy-policy/index.html): PRIVACY NOTICE Last updated November 2025 Thank you for choosing to be part of our community at Datos Inc. (” Company “, “we“, “us“, “our“). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to […] (4,606 words) - [Press | Datos](/content/stage/press/index.html) (794 words) - [COMPETITOR ANALYSIS & MARKET RESEARCH | Datos](/content/stage/use-case/competitor-analysis-market-research/index-2.html) (316 words) - [INSTITUTIONAL FINANCE | Datos](/content/null) - [TRAVEL & HOSPITALITY | Datos](/content/stage/industry/travel-hospitality/index-2.html) (500 words) - [Datos AI Feed: Next-Generation AI Data Intelligence | Datos](/content/stage/datos-ai-feed-next-generation-ai-data-intelligence/index.html) (301 words) - [Vector Embeddings | Datos](/content/stage/vector-embeddings/index-2.html) (564 words) - [E-commerce & Retail, LP | Datos](/content/ecommerce-retail-clickstream/index.html) (375 words) - [Leveraging the power of in-app & clickstream data | Datos](/content/stage/landing/in-app-data-products-datos-mfour/index-2.html) (536 words) - [DMP & BIG TECH | Datos](/content/stage/industry/dmp-big-tech/index-2.html) (480 words) - [About Us | Datos](/content/stage/about-us/index-2.html) (470 words) - [Datos Clickstream Insights: Department Stores vs. Retail Apparel | Datos](/content/stage/report/datos-clickstream-insights-department-stores-vs-retail-apparel-2.html): Department Stores vs. Retail Apparel The retail industry has reached a pivotal point. In this new Datos Behavioral Index (DBI) report, we unpack the diverging trajectories of department stores and retail apparel brands through the lens of real-time clickstream data. From Macy’s mass store closures to Nordstrom’s surprising conversion rates, and the digital dominance of […] (181 words) - [MEDIA & ENTERTAINMENT | Datos](/content/stage/industry/media-entertainment/index-2.html) (573 words) - [DIGITAL MARKETING & ADVERTISING | Datos](/content/stage/industry/digital-marketing-advertising/index-2.html) (550 words) - [Reports | Datos](/content/stage/reports/index-2.html) (164 words) - [MARKETING OPTIMIZATION | Datos](/content/stage/use-case/marketing-optimization/index-2.html) (330 words) - [AI & ML | Datos](/content/stage/industry/ai-machine-learning/index-2.html) (462 words) - [SEO & CONTENT OPTIMIZATION | Datos](/content/stage/use-case/seo-content-optimization/index-2.html) (356 words) - [Events | Datos](/content/stage/events/index-2.html): Join us at our upcoming events and engage with our team to discuss the latest alternative data developments. (63 words) - [PRODUCT DEVELOPMENT | Datos](/content/stage/use-case/product-development/index-2.html) (385 words) - [Learn More About The Datos Activity Feed | Datos](/content/stage/discover-datos-activity-feed/index-2.html) (203 words) - [CONSUMER BEHAVIOR | Datos](/content/stage/use-case/consumer-behavior/index-2.html) (385 words) - [MODEL TRAINING DATA FOR AI APPLICATIONS | Datos](/content/stage/use-case/model-training-data-for-ai-applications/index-2.html) (360 words) - [Quote | Datos](/content/stage/quote/index.html) (125 words) - [PORTFOLIO OPTIMIZATION & DILIGENCE ENHANCEMENT | Datos](/content/stage/use-case/portfolio-optimization-diiligence-enhancement/index-2.html) (307 words) - [Free Data Sample | Datos](/content/stage/free-data-sample/index-2.html) (20 words) - [Terms & Conditions | Datos](/content/terms-conditions/index.html): TERMS OF USE Last updated November 02, 2020   AGREEMENT TO TERMS These Terms of Use constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Datos Inc. (“Company”, “we”, “us”, or “our”), concerning your access to and use of the https://datos.live website as well as any […] (3,591 words) - [TRAVEL & HOSPITALITY | Datos](/content/industry/travel-hospitality/index.html) (480 words) - [DEMAND FORECASTING | Datos](/content/stage/use-case/demand-forecasting/index-2.html) (320 words) - [Learn More About The Datos Domain Traffic Feed | Datos](/content/stage/discover-datos-domain-traffic-feed/index-2.html) (158 words) - [Custom Reporting | Datos](/content/stage/custom-reports/index-2.html): For these types of project oriented clients, we offer custom reporting to meet your evolving needs without requiring annual subscription commitments. (145 words) - [Learn More About The Datos Cohort Activity Feed | Datos](/content/stage/discover-datos-cohort-activity-feed/index-2.html) (225 words) - [Careers | Datos](/content/stage/careers/index-2.html) (90 words) - [State of Search Q2 2025: Behaviors, Trends, and Clicks Across the US & Europe | Datos](/content/stage/report/state-of-search-q2-2025/index-2.html): State of Search Q2 2025: Behaviors, Trends, and Clicks Across the US & Europe Discover how search is evolving across the US and Europe with our latest report, grounded in real user activity. This report, created in collaboration with Rand Fishkin (CEO of SparkToro), draws from clickstream data collected from tens of millions of desktop users across the […] (200 words) - [Learn More About The Datos Search Events Feed | Datos](/content/stage/discover-datos-search-events-feed/index-2.html) (230 words) - [Learn More About The Datos Keywords Feed | Datos](/content/stage/discover-datos-keywords-feed/index-2.html) (136 words) - [null](/content/null) - [null](/content/null) - [AI & ML | Datos](/content/industry/ai-machine-learning/index.html) (396 words) - [null](/content/null) - [MEDIA & ENTERTAINMENT | Datos](/content/industry/media-entertainment/index.html) (528 words) - [null](/content/null) - [null](/content/null) - [DMP & BIG TECH | Datos](/content/industry/dmp-big-tech/index.html) (479 words) - [null](/content/null) - [Travel & Hospitality, LP | Datos](/content/get-ahead-travel-market-clickstream/index.html) (364 words) - [null](/content/null) - [COMPETITOR ANALYSIS & MARKET RESEARCH | Datos](/content/use-case/competitor-analysis-market-research/index.html) (326 words) - [null](/content/null) - [Make better decisions with clickstream data | Datos](/content/make-better-decisions-with-clickstream-data/index.html) (592 words) - [INSTITUTIONAL FINANCE | Datos](/content/industry/institutional-finance/index.html) (401 words) - [null](/content/null) - [Reports | Datos](/content/reports/index.html) (49 words) - [CONSUMER BEHAVIOR | Datos](/content/use-case/consumer-behavior/index.html) (457 words) - [E-COMMERCE, RETAIL & CPGs | Datos](/content/industry/ecommerce-retail-cpg/index.html) (508 words) - [PRODUCT DEVELOPMENT | Datos](/content/use-case/product-development/index.html) (316 words) - [Clickstream Data for Institutional Finance | Datos](/content/clickstream-data-for-institutional-finance/index.html) (690 words) - [null](/content/null) - [null](/content/null) - [Marketing, LP | Datos](/content/maximize-marketing-impact-clickstream/index.html) (352 words) - [MARKETING OPTIMIZATION | Datos](/content/use-case/marketing-optimization/index.html) (415 words) - [SEO & CONTENT OPTIMIZATION | Datos](/content/use-case/seo-content-optimization/index.html) (336 words) - [null](/content/null) - [Blog | Datos](/content/blog/index.html) (215 words) - [Datos Search Events Feed | Datos](/content/discover-datos-search-events-feed/index.html) (285 words) - [For Partners | Datos](/content/partners/index.html): Datos is founded and run by data sales experts with decades of experience in the space. We are here to help you monetize your valuable assets without the overhead and exposure that may give you pause and prevent you from moving forward. (467 words) - [Vector Embeddings | Datos](/content/vector-embeddings/index.html) (535 words) - [null](/content/null) - [Clickstream Data for Enterprise Clients | Datos](/content/clickstream-data-for-enterprise-clients/index.html) (711 words) - [MODEL TRAINING DATA FOR AI APPLICATIONS | Datos](/content/use-case/model-training-data-for-ai-applications/index.html) (327 words) - [null](/content/null) - [null](/content/null) - [DEMAND FORECASTING | Datos](/content/use-case/demand-forecasting/index.html) (290 words) - [null](/content/null) - [About Us | Datos](/content/about-us/index.html) (381 words) - [null](/content/null) - [TRADING SIGNALS GENERATION | Datos](/content/use-case/trading-signals-generation/index.html) (333 words) - [null](/content/null) - [null](/content/null) - [Press | Datos](/content/press/index.html) (66 words) - [null](/content/null) - [PORTFOLIO OPTIMIZATION & DILIGENCE ENHANCEMENT | Datos](/content/use-case/portfolio-optimization-diiligence-enhancement/index.html) (322 words) - [Datos Activity Feed | Datos](/content/discover-datos-activity-feed/index.html) (268 words) - [null](/content/null) - [Datos Keywords Feed | Datos](/content/discover-datos-keywords-feed/index.html) (160 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Datos Domain Traffic Feed | Datos](/content/discover-datos-domain-traffic-feed/index.html) (256 words) - [Custom Reporting | Datos](/content/custom-reports/index.html): For these types of project oriented clients, we offer custom reporting to meet your evolving needs without requiring annual subscription commitments. (162 words) - [Free Data Sample | Datos](/content/free-data-sample/index.html) (25 words) - [null](/content/null) - [Newsletter | Datos](/content/newsletter/index.html): [newsletter] (63 words) - [Quote | Datos](/content/quote/index.html) (42 words) - [null](/content/null) - [Careers | Datos](/content/careers/index.html) (87 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Travel Industry Feed by Datos | Datos](/content/landing/travel-industry-feed-by-datos/index.html) (432 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Neudata London Data Summit 2025 | Datos](/content/event/neudata-london-data-summit-2025/index.html) (172 words) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [null](/content/null) - [Datos Cohort Activity Feed | Datos](/content/discover-datos-cohort-activity-feed/index.html) (208 words) - [null](/content/null) - [null](/content/null) - [Shoptalk Europe 2025 | Datos](/content/event/shoptalk-europe-2025/index.html) (167 words) - [Search Page | Datos](/content/search/index.html) (42 words) - [The AI Summit London 2025 | Datos](/content/event/the-ai-summit-london-2025/index.html) (270 words) - [Events | Datos](/content/events/index.html): Join us at our upcoming events and engage with our team to discuss the latest alternative data developments. (66 words) - [Spotlight by Semrush 2025 | Datos](/content/event/spotlight-by-semrush-2025/index.html) (150 words) - [Neudata New York Summer Data Summit 2026 | Datos](/content/event/neudata-new-york-summer-data-summit-2026/index.html) (226 words) - [BattleFin Discovery Day Miami 2025 | Datos](/content/event/battlefin-discovery-day-miami-2025/index.html) (178 words) - [DMWF North America 2025 | Datos](/content/event/dmwf-north-america-2025/index.html) (173 words) - [IIEX North America 2025 | Datos](/content/event/iiex-north-america-2025/index.html) (247 words) - [SMX Advanced 2026 | Datos](/content/event/smx-advanced-2026/index.html) (117 words) - [New York Winter Data Summit 2025 | Datos](/content/event/new-york-winter-data-summit-2025/index.html) (174 words) - [Datos: Pulse of the Web - State of Search H1 2025 | Datos](/content/event/datos-pulse-of-the-web-state-of-search-h1-2025-wod/index.html) (276 words) - [Consumer Packaged Goods Feed by Datos | Datos](/content/landing/cpgdat-24/index.html) (598 words) - [Datos, A Semrush Company, Partners with Ipsos to Strengthen Audience Measurement with Clickstream Intelligence | Datos](/content/press/datos-a-semrush-company-partners-with-ipsos/index.html): NEW YORK – June 23, 2025 Datos, A Semrush Company, Partners with Ipsos to Strengthen Audience Measurement with Clickstream Intelligence As AI reshapes search and consumer discovery, Ipsos enhances its “Ipsos iris” platform with user behavior data from Datos With AI-driven search experiences fundamentally changing how people discover, evaluate, and engage with digital content, businesses […] (659 words) - [Datos Pulse of the Web: the AI customer journey traditional attribution can’t see | Datos](/content/event/datos-pulse-of-the-web-the-ai-customer-journey-traditional-attribution-cant-see.html) (260 words) - [Datos: Pulse of the Web - Consumer Search Behavior in the Age of AI | Datos](/content/event/roundtable-search-behavior-ai/index.html) (338 words) - [Quant Strats 2025 | Datos](/content/event/quant-strats-2025/index.html) (191 words) - [Datos Co-Founder Joins Semrush to Spearhead Enterprise Data Strategy and Strengthen Data Capabilities Across Both Companies | Datos](/content/press/datos-co-founder-joins-semrush-to-spearhead-enterprise-data-strategy-and-strengthen-data-capabilities-across-both-companies.html): NEW YORK – October 17, 2025 Datos Co-Founder Joins Semrush to Spearhead Enterprise Data Strategy and Strengthen Data Capabilities Across Both Companies Datos, a leading provider of enterprise-level clickstream data, today announced a leadership transition following its majority stake acquisition by Semrush. 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Beyond the endpoint transaction, our data unfolds the full narrative of online behavior, providing fund managers with the context needed to make […] (228 words) - [Eagle Alpha Alternative London Data Conference 2026 | Datos](/content/event/eagle-alpha-alternative-london-data-conference-2026.html) (234 words) - [Amazon App Users Don’t Shop Like Web Users | Datos](/content/report/amazon-in-app-browser-mfour/index.html): Amazon App Users Don’t Shop Like Web Users With a staggering $490 billion in sales in 2024, Amazon is a titan of ecommerce. But Amazon on a web browser and in the mobile app are two distinct worlds, with sometimes contrasting user activity. 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This report includes: AI adoption […] (217 words) - [Datos Partners with Exabel to Make Alpha-Generating Insights More Accessible | Datos](/content/press/datos-partners-with-exabel-to-make-alpha-generating-insights-more-accessible.html): The new partnership enables investment teams to utilize Datos clickstream data products through Exabel’s alternative data research platform for deeper insights NEW YORK – May 29, 2024 — Datos, a leading global provider of clickstream data products, today announced a new integration partnership with Exabel, the alternative data research and workflow platform for investment teams. […] (605 words) - [Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI? | Datos](/content/report/consumer-search-behavior-whats-changing-and-whats-not-in-the-age-of-ai.html): Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI? Generative AI is poised to revolutionize how consumers search for information, with our recent data  highlighting significant shifts in user preferences. Are businesses ready to adapt to these evolving consumer behaviors? How can marketers adjust their strategies to stay competitive in an […] (297 words) - [Mapping Seasonal Shopper Journeys: Real consumer behaviors before and during Black Friday | Datos](/content/report/mapping-seasonal-shopper-journeys/index.html): Mapping Seasonal Shopper Journeys: Real consumer behaviors before and during Black Friday Every year, the digital Black Friday season becomes more complex, competitive, and unpredictable. In 2024, that meant more channels and more distractions for shoppers, while AI became part of the shopper journey. 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[…] (138 words) - [Building Vector Embeddings from Clickstream Data | Datos](/content/report/building-vector-embeddings-from-clickstream-data/index.html): Vector Embeddings from Clickstream Data Clickstream data captures how users search, browse, and interact online, offering a detailed view of real-world behavior. At Datos, we use vector embeddings to structure this data in a way that enables large-scale similarity modeling, faster information retrieval, and better representation of user intent. This report outlines how we build […] (250 words) - [AI, Amazon, and Walmart: Four User Behavior Trends to Know | Datos](/content/report/retail-ai-four-user-behavior-trends-to-know/index.html): AI, Amazon, and Walmart: Four User Behavior Trends to Know Nearly half of US retail ecommerce sales flow through Amazon and Walmart, offering a window into AI’s growing role in shopping behavior. 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It offers actionable insights for investors and industry leaders to identify growth opportunities, assess competitive positioning, and navigate challenges in […] (186 words) - [Datos CEO gives comment in CPO Magazine article | Datos](/content/press/datos-ceo-gives-comment-in-cpo-magazine-article/index.html): In a new article that recently appeared in CPO Magazine, our CEO, Eli Goodman, commented on the topic. The material describes how implementing a data-driven approach can change companies’ decision-making and provides useful practical advice. Now you can also read it on our blog. The Data-Based Approach: Why Insights Are Useful, and How To Formulate […] (71 words) - [2025 Shopping Season Trends | Datos](/content/blog/2025-shopping-season-trends/index.html): At the end of 2025, we asked for predictions for shopping behavior over holiday season at the end of 2025, typically the peak shopping period of the year. Thank you to all who participated in the survey! We asked: Which major retailer do you think will see the biggest surge in traffic this shopping season? […] (134 words, 2026-01-19) - [2025: A year in data, wrapped | Datos](/content/blog/2025-a-year-in-data-wrapped/index.html): In 2025, Search saw some of the biggest shifts in recent years. We analyzed large-scale clickstream patterns from millions of users between January and November 2025 to summarize some of the key shifts this year.   (59 words, 2025-12-23) - [How SparkToro Uses Datos to Power a New Standard in Audience Intelligence | Datos](/content/blog/how-sparktoro-uses-datos-to-power-a-new-standard-in-audience-intelligence.html): Audiences today have split attention spans and constantly shifting online habits. It has made understanding where they spend their time more complex, and also  a competitive requirement. Few companies know this challenge better than SparkToro, the audience research platform founded by Rand Fishkin.  SparkToro helps companies identify the websites, channels, and sources their audiences actively […] (895 words, 2025-11-20) - [CPGs: Harnessing Retail Media Networks for Greater Profitability | Datos](/content/blog/cpgs-harnessing-retail-media-networks/index.html): A new era of retail advertising Retail media has rapidly become one of the fastest-growing segments in digital advertising. For CPG brands, Retail Media Networks (RMNs) offer direct access to consumers at the point of purchase, opening up new opportunities for visibility, conversion, and brand-building. But navigating this landscape is becoming increasingly complex. As investment […] (929 words, 2025-11-14) - [Clickstream for SEO & Content Optimization | Datos](/content/blog/clickstream-for-seo-and-content-optimization/index.html): Harnessing real‑user behavior to drive content that ranks, engages and converts In search and content marketing today, keywords still matter, but they’re no longer enough. Users arrive with intent, context, and expectations. They don’t type exact phrases, they ask questions, browse, compare, and, increasingly, engage in conversations powered by AI. These evolving, multi-touch journeys should […] (893 words, 2025-11-04) - [Clickstream for AI product development | Datos](/content/blog/clickstream-for-ai-product-development/index.html): Building AI models that truly reflect real-world behavior starts with better data. In this infographic, we break down how large-scale clickstream data can be transformed into machine learning-ready signals, and how it fuels everything from recommender systems to LLM-based tools.   For a deeper dive, see our blog post on clickstream for AI. (75 words, 2025-10-08) - [From keywords to user signals: how machine learning and vector embeddings are changing SEO forever | Datos](/content/blog/from-keywords-to-user-signals-how-machine-learning-and-vector-embeddings-are-changing-seo-forever.html): Your SEO needs machine learning to stay competitive Search engines like Google now rely on AI and machine learning in their ranking algorithms that go far beyond exact keyword matching. Instead, they aim to understand the intent behind a query – what the user is really looking for. Today, effective SEO isn’t just about targeting […] (1,164 words, 2025-08-20) - [Combined FUBO TV Business Challenged with User Growth | Datos](/content/blog/combined-fubo-tv-business-challenged-with-user-growth.html): FuboTV Inc. and The Walt Disney Company announced a definitive agreement in January 2025 to combine Disney’s Hulu + Live TV business with Fubo, creating a combined subscriber base exceeding 6.2 million in North America. FUBO stock soared 5x following the announcement and with clickstream data we can evaluate the merits of the transaction and […] (499 words, 2025-05-28) - [The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging | Datos](/content/stage/blog/the-ai-war-in-b2b-saas-mndy-leading-wday-accelerating-asan-lagging.html): Workflow Management SaaS companies are rapidly integrating AI features into their products, with notable user adoption and positive feedback across the board. However, the degree of success and specific metrics vary significantly among them. Using Datos clickstream data, investors can track who is winning the AI War. Datos clickstream data shows MNDY and WDAY stand […] (606 words, 2025-05-22) - [Clickstream for AI: Enriching Models with Real User Behavior, at Scale | Datos](/content/stage/blog/clickstream-for-ai-enriching-models-with-real-user-behavior-at-scale-2.html): AI is only as smart as the data that feeds it. At Datos, we capture real-world behavior across millions of users and billions of URLs – giving us a uniquely rich clickstream dataset that goes far beyond traditional, static sources. Clickstream data is the digital footprint users leave behind as they interact with websites. Unlike […] (903 words, 2025-05-22) - [Datos Behavioral Index Insights: Travel and Airlines  | Datos](/content/stage/blog/datos-behavioral-index-insights-travel-and-airlines-2.html): Normalization and Structural Shifts in 2024 Following a strong recovery in 2023, the travel industry has transitioned from a period of resurgence to one of stabilization and divergence. While consumer travel demand has largely returned to pre-pandemic levels, 2024 was defined by shifting dynamics across different customer segments. Within airlines, premium and international travel have […] (752 words, 2025-05-22) - [Product Discovery in E-Commerce Powered by Vector Embeddings | Datos](/content/stage/blog/product-discovery-in-e-commerce-powered-by-vector-embeddings-2.html): Whether e-commerce shoppers are browsing a website, interacting with a voice assistant, or using an AI-powered shopping agent, successful product discovery requires a deep understanding of user intent. Many shoppers don’t start their journey with a specific product in mind. Instead, they come with a goal or a set of needs. Consider a shopper expressing: […] (1,980 words, 2025-05-22) - [Clickstream 101: How to find a reliable clickstream provider | Datos](/content/stage/blog/clickstream-101-how-to-find-a-reliable-clickstream-provider-2.html): Real-world, high-quality data is the backbone of smart business decisions. We live in an age where every digital move is trackable. When captured (and appropriately anonymized and privacy-secured), this data can provide a stream of signals that are gold dust for businesses.  This is clickstream data. It opens up a world of invaluable insights into […] (991 words, 2025-05-22) - [Vector Embeddings and Vector Search: A Deep Dive | Datos](/content/stage/blog/vector-embeddings-and-vector-search-a-deep-dive/index-2.html): What are vector embeddings?  Whether you’re searching on Google or Amazon, talking with a voice assistant, using ChatGPT, letting Spotify suggest your next song, browsing Pinterest for inspiration, or translating a sentence with Google Translate; you’re interacting with systems powered by vector embeddings.  To be effective, these systems must be able to interpret intent and […] (3,219 words, 2025-05-22) - [The AI War in B2B SaaS: MNDY leading, WDAY accelerating, ASAN lagging | Datos](/content/blog/the-ai-war-in-b2b-saas/index.html): Workflow Management SaaS companies are rapidly integrating AI features into their products, with notable user adoption and positive feedback across the board. However, the degree of success and specific metrics vary significantly among them. Using Datos clickstream data, investors can track who is winning the AI War. Datos clickstream data shows MNDY and WDAY stand […] (607 words, 2025-05-15) - [Clickstream for AI: Enriching Models with Real User Behavior, at Scale | Datos](/content/blog/clickstream-for-ai-enriching-models-with-real-user-behavior-at-scale.html): AI is only as smart as the data that feeds it. At Datos, we capture real-world behavior across millions of users and billions of URLs – giving us a uniquely rich clickstream dataset that goes far beyond traditional, static sources. Clickstream data is the digital footprint users leave behind as they interact with websites. Unlike […] (925 words, 2025-05-14) - [Datos Behavioral Index Insights: Travel and Airlines | Datos](/content/blog/datos-behavioral-index-insights-travel-and-airlines.html): Normalization and Structural Shifts in 2024 Following a strong recovery in 2023, the travel industry has transitioned from a period of resurgence to one of stabilization and divergence. While consumer travel demand has largely returned to pre-pandemic levels, 2024 was defined by shifting dynamics across different customer segments. Within airlines, premium and international travel have […] (753 words, 2025-05-09) - [Product Discovery in E-Commerce Powered by Vector Embeddings | Datos](/content/blog/product-discovery-in-e-commerce-powered-by-vector-embeddings.html): Whether e-commerce shoppers are browsing a website, interacting with a voice assistant, or using an AI-powered shopping agent, successful product discovery requires a deep understanding of user intent. Many shoppers don’t start their journey with a specific product in mind. Instead, they come with a goal or a set of needs. Consider a shopper expressing: […] (1,985 words, 2025-05-07) - [Clickstream 101: How to find a reliable clickstream provider | Datos](/content/blog/clickstream-101-how-to-find-a-reliable-clickstream-provider.html): Real-world, high-quality data is the backbone of smart business decisions. We live in an age where every digital move is trackable. When captured (and appropriately anonymized and privacy-secured), this data can provide a stream of signals that are gold dust for businesses.  This is clickstream data. It opens up a world of invaluable insights into […] (992 words, 2025-04-29) - [Vector Embeddings and Vector Search: A Deep Dive | Datos](/content/blog/vector-embeddings-and-vector-search-a-deep-dive/index.html): What are vector embeddings?  Whether you’re searching on Google or Amazon, talking with a voice assistant, using ChatGPT, letting Spotify suggest your next song, browsing Pinterest for inspiration, or translating a sentence with Google Translate; you’re interacting with systems powered by vector embeddings.  To be effective, these systems must be able to interpret intent and […] (3,212 words, 2025-04-14) - [ChatGPT Search by the Numbers: How is it Performing in the Search Space? | Datos](/content/blog/chatgpt-search-by-the-numbers-how-is-it-performing-in-the-search-space.html): Generative AI, once a curious and somewhat intimidating new technology, has now become an everyday staple for many people. In the rapidly evolving landscape of artificial intelligence, ChatGPT has emerged as a groundbreaking force, reshaping how we interact with technology. Since its launch in November 2022, this AI-powered chatbot has experienced unprecedented growth, captivating users […] (924 words, 2025-01-27) - [ChatGPT Search by the Numbers: How is it Performing in the Search Space? | Datos](/content/stage/blog/chatgpt-search-by-the-numbers-how-is-it-performing-in-the-search-space-2.html): Generative AI, once a curious and somewhat intimidating new technology, has now become an everyday staple for many people. In the rapidly evolving landscape of artificial intelligence, ChatGPT has emerged as a groundbreaking force, reshaping how we interact with technology. Since its launch in November 2022, this AI-powered chatbot has experienced unprecedented growth, captivating users […] (1,440 words, 2025-01-27) - [YouTube App vs. Browser: User Trends Revealed | Datos](/content/blog/youtube-app-vs-browser-user-trends-revealed/index.html): The video platform YouTube has become an integral part of our daily digital consumption, with 11.7 billion visits a month in the United States alone.  Launched in 2005, YouTube was acquired in 2006 by Google for US$1.65 billion. Since then it has grown into the second-largest social network in the world, second only to Facebook. […] (1,404 words, 2025-01-17) - [YouTube App vs. Browser: User Trends Revealed | Datos](/content/stage/blog/youtube-app-vs-browser-user-trends-revealed/index-2.html): The video platform YouTube has become an integral part of our daily digital consumption, with 11.7 billion visits a month in the United States alone.  Launched in 2005, YouTube was acquired in 2006 by Google for US$1.65 billion. Since then it has grown into the second-largest social network in the world, second only to Facebook. […] (1,349 words, 2025-01-17) - [The Year in Data: 2024 Review and Predictions for 2025 | Datos](/content/blog/the-year-in-data-2024-review-and-predictions-for-2025.html): As we approach the end of another eventful year, we’ve taken some time (and data pulls) to reflect on the past year, and observe what key trends have shaped the digital landscape in 2024. At Datos, our clickstream has provided a front-row seat, allowing us to capture and analyze the most significant user behavior trends […] (1,590 words, 2024-12-20) - [The Year in Data: 2024 Review and Predictions for 2025 | Datos](/content/stage/blog/the-year-in-data-2024-review-and-predictions-for-2025-2.html): As we approach the end of another eventful year, we’ve taken some time (and data pulls) to reflect on the past year, and observe what key trends have shaped the digital landscape in 2024. At Datos, our clickstream has provided a front-row seat, allowing us to capture and analyze the most significant user behavior trends […] (1,590 words, 2024-12-20) - [Netflix App or Browser? Unpacking User Behavior Trends | Datos](/content/blog/netflix-app-or-browser-unpacking-user-behavior-trends.html): Netflix is the biggest streaming service in the world. Despite cutthroat competition from other streaming platforms in recent years, it still retains the largest market share across the globe, with over 84 million paid subscribers in the USA alone.  There are two ways for Netflix’s millions of users to access the service: through a web […] (1,032 words, 2024-12-16) - [Netflix App or Browser? Unpacking User Behavior Trends | Datos](/content/stage/blog/netflix-app-or-browser-unpacking-user-behavior-trends-2.html): Netflix is the biggest streaming service in the world. Despite cutthroat competition from other streaming platforms in recent years, it still retains the largest market share across the globe, with over 84 million paid subscribers in the USA alone.  There are two ways for Netflix’s millions of users to access the service: through a web […] (1,043 words, 2024-12-16) - [Helping AI Avoid “Hallucinations” In Your Data | Datos](/content/blog/helping-ai-avoid-hallucinations-in-your-data/index.html): You’d have to have been living under a rock over the last couple years to be unaware of the serious advantages artificial intelligence, or AI, offers the business world. Many of you have probably even explored how to apply these digital assistants in your daily operations. And, conversely, you would be just as much out […] (913 words, 2024-08-28) - [Helping AI Avoid “Hallucinations” In Your Data | Datos](/content/stage/blog/helping-ai-avoid-hallucinations-in-your-data/index-2.html): You’d have to have been living under a rock over the last couple years to be unaware of the serious advantages artificial intelligence, or AI, offers the business world. Many of you have probably even explored how to apply these digital assistants in your daily operations. And, conversely, you would be just as much out […] (1,039 words, 2024-08-28) - [Supercharge Market Research Strategies With Clickstream Data | Datos](/content/blog/supercharge-market-research-strategies-with-clickstream-data.html): Clearly market research is an essential tool for meeting the consumer where he, she or they live. However consumers are fickle creatures. And no matter how much you think you know about them, there often seems to be a sizable gap between what they tell you in research and how they actually act in everyday […] (1,029 words, 2024-08-07) - [Supercharge Market Research Strategies With Clickstream Data | Datos](/content/stage/blog/supercharge-market-research-strategies-with-clickstream-data-2.html): Clearly market research is an essential tool for meeting the consumer where he, she or they live. However consumers are fickle creatures. And no matter how much you think you know about them, there often seems to be a sizable gap between what they tell you in research and how they actually act in everyday […] (1,010 words, 2024-08-07) - [Beyond the Deals: Investigating Amazon Prime Day's Impact on Sales and User Engagement | Datos](/content/blog/investigating-amazon-prime-days-impact-on-sales-and-user-engagement.html): Amazon Prime Day is a highly anticipated annual shopping event, offering exclusive deals and discounts to Amazon Prime members. Since its inception in 2015, to celebrate Amazon’s 20th anniversary, Prime Day has grown to rival other major shopping events like Black Friday and Cyber Monday. According to Statista, while net sales remain highest in the […] (1,546 words, 2024-07-15) - [Beyond the Deals: Investigating Amazon Prime Day's Impact on Sales and User Engagement | Datos](/content/stage/blog/investigating-amazon-prime-days-impact-on-sales-and-user-engagement-2.html): Amazon Prime Day is a highly anticipated annual shopping event, offering exclusive deals and discounts to Amazon Prime members. Since its inception in 2015, to celebrate Amazon’s 20th anniversary, Prime Day has grown to rival other major shopping events like Black Friday and Cyber Monday. According to Statista, while net sales remain highest in the […] (1,538 words, 2024-07-15) - [Expanding Games Sections Show Mixed Promise for Publishers, Social Sites and Beyond | Datos](/content/blog/expanding-games-sections-show-mixed-promise-for-publishers-social-sites-and-beyond.html): So-called “casual gamers” are growing in numbers. However they may need a new name. Because their interest in these types of challenges is anything but casual. According to Statista, 31% of adults — both men and women — spend an average of 15 minutes per day playing such games. What’s more, most of these experiences […] (1,020 words, 2024-06-20) - [Expanding Games Sections Show Mixed Promise for Publishers, Social Sites and Beyond | Datos](/content/stage/blog/expanding-games-sections-show-mixed-promise-for-publishers-social-sites-and-beyond-2.html): So-called “casual gamers” are growing in numbers. However they may need a new name. Because their interest in these types of challenges is anything but casual. According to Statista, 31% of adults — both men and women — spend an average of 15 minutes per day playing such games. What’s more, most of these experiences […] (965 words, 2024-06-20) - [Five Ways Streaming Video Platforms Can Better Understand Their Audience | Datos](/content/blog/five-ways-streaming-video-platforms-can-better-understand-their-audience.html): What clickstream data reveals about viewer preferences and actions The streaming video space is rife with turmoil. From intense competition within a crowded field of options to the introduction of ad-supported tiers and other new pricing models, streamers face a rising tide of challenges. Which is why having deep, data-driven insights about viewership is so […] (980 words, 2024-06-11) - [Five Ways Streaming Video Platforms Can Better Understand Their Audience | Datos](/content/stage/blog/five-ways-streaming-video-platforms-can-better-understand-their-audience-2.html): What clickstream data reveals about viewer preferences and actions The streaming video space is rife with turmoil. From intense competition within a crowded field of options to the introduction of ad-supported tiers and other new pricing models, streamers face a rising tide of challenges. Which is why having deep, data-driven insights about viewership is so […] (980 words, 2024-06-11) - [Google’s New AI-Focused Search Gains Massive Attention, Shows Early Promise | Datos](/content/blog/google-ai-focused-search-shows-early-promise/index.html): On May 14th, during the annual Google I/O developer event, Google announced some radical changes to the way search would be processed moving forward, resulting in a wave of controversy. The changes are part of Alphabet’s sweeping plan to overhaul the Google search engine by infusing their AI agent, called “Gemini,” into all site functions. […] (1,059 words, 2024-05-28) - [Google’s New AI-Focused Search Gains Massive Attention, Shows Early Promise | Datos](/content/stage/blog/google-ai-focused-search-shows-early-promise/index-2.html): On May 14th, during the annual Google I/O developer event, Google announced some radical changes to the way search would be processed moving forward, resulting in a wave of controversy. The changes are part of Alphabet’s sweeping plan to overhaul the Google search engine by infusing their AI agent, called “Gemini,” into all site functions. […] (1,096 words, 2024-05-28) - [How Clickstream Data Helps Your Data Do More | Datos](/content/blog/how-clickstream-data-helps-your-data-do-more/index.html): Knowing how consumers navigate the web could be the missing piece in your data picture Blindspots in your data are a frustrating reality for lots of businesses. But there’s simply no way to solve the problem when we rely entirely on traditional data sources. The reason for this, of course, is that even the most […] (711 words, 2024-05-08) - [How Clickstream Data Helps Your Data Do More | Datos](/content/stage/blog/how-clickstream-data-helps-your-data-do-more/index-2.html): Knowing how consumers navigate the web could be the missing piece in your data picture Blindspots in your data are a frustrating reality for lots of businesses. But there’s simply no way to solve the problem when we rely entirely on traditional data sources. The reason for this, of course, is that even the most […] (741 words, 2024-05-08) - [Predicted 25% Drop In Search Volume Remains Unclear | Datos](/content/blog/predicted-25-drop-in-search-volume-remains-unclear/index.html): Claim that by 2026 AI chatbots/virtual agents will make significant gains against traditional search may be too early to predict A report from Gartner on February 19th of this year, caused a bit of a stir in the digital marketing world. According to the press release associated with the report, they made the claim that […] (1,140 words, 2024-04-23) - [Predicted 25% Drop In Search Volume Remains Unclear | Datos](/content/stage/blog/predicted-25-drop-in-search-volume-remains-unclear/index-2.html): Claim that by 2026 AI chatbots/virtual agents will make significant gains against traditional search may be too early to predict A report from Gartner on February 19th of this year, caused a bit of a stir in the digital marketing world. According to the press release associated with the report, they made the claim that […] (1,140 words, 2024-04-23) - [Rev Up Your Reddit Referral Traffic | Datos](/content/blog/rev-up-your-reddit-referral-traffic/index.html): What a sampling of Reddit referral traffic to major consumer tech brand sites tells us about the platform Reddit is now a publicly traded company. And in the wake of their IPO on March 21st, we’re sure to see a flood of overtures from consultants and the company itself to get involved in the community […] (1,230 words, 2024-04-12) - [Rev Up Your Reddit Referral Traffic | Datos](/content/stage/blog/rev-up-your-reddit-referral-traffic/index-2.html): What a sampling of Reddit referral traffic to major consumer tech brand sites tells us about the platform Reddit is now a publicly traded company. And in the wake of their IPO on March 21st, we’re sure to see a flood of overtures from consultants and the company itself to get involved in the community […] (1,230 words, 2024-04-12) - [Energizing Your AI-Driven Marketing With Clickstream Data | Datos](/content/blog/energizing-your-ai-driven-marketing-with-clickstream-data.html): How looking at global consumer actions over time can give AI engines the data points necessary to improve accuracy and relevancy Few technologies have disrupted business as quickly and completely as artificial intelligence. And after a wave of improvements to these engines, AI has become the essential tool for remaining competitive today. The problem, though, […] (718 words, 2024-03-05) - [Energizing Your AI-Driven Marketing With Clickstream Data | Datos](/content/stage/blog/energizing-your-ai-driven-marketing-with-clickstream-data-2.html): How looking at global consumer actions over time can give AI engines the data points necessary to improve accuracy and relevancy Few technologies have disrupted business as quickly and completely as artificial intelligence. And after a wave of improvements to these engines, AI has become the essential tool for remaining competitive today. The problem, though, […] (718 words, 2024-03-05) - [The Google “Year-in-Review”: What We Searched For, What It Means, and What Lies Ahead | Datos](/content/blog/the-google-year-in-review/index.html): Google remains the most widely used website, and search remains perhaps the most fundamental digital activity that people engage in. As we move further into 2024, I decided to take a closer look at how people used Google in the past year, with an eye toward how trends might evolve in the coming year.  For […] (1,584 words, 2024-02-19) - [The Google “Year-in-Review”: What We Searched For, What It Means, and What Lies Ahead | Datos](/content/stage/blog/the-google-year-in-review/index-2.html): Google remains the most widely used website, and search remains perhaps the most fundamental digital activity that people engage in. As we move further into 2024, I decided to take a closer look at how people used Google in the past year, with an eye toward how trends might evolve in the coming year.  For […] (1,584 words, 2024-02-19) - [The 2023 Holiday Season in Retrospect | Datos](/content/blog/the-2023-holiday-season-in-retrospect-what-our-digital-behavior-this-holiday-season-tells-us-about-todays-pragmatic-value-oriented-consumer.html): What Our Digital Behavior This Holiday Season Tells Us About Today’s Pragmatic, Value-Oriented Consumer With the 2023 holiday season in the rear-view mirror, it is a good time to reflect on what holiday shopping patterns tell us about today’s consumer mindset and likely trends in the year ahead. To do this, I synthesized data from […] (1,031 words, 2024-02-02) - [The 2023 Holiday Season in Retrospect | Datos](/content/stage/blog/the-2023-holiday-season-in-retrospect-what-our-digital-behavior-this-holiday-season-tells-us-about-todays-pragmatic-value-oriented-consumer-2.html): What Our Digital Behavior This Holiday Season Tells Us About Today’s Pragmatic, Value-Oriented Consumer With the 2023 holiday season in the rear-view mirror, it is a good time to reflect on what holiday shopping patterns tell us about today’s consumer mindset and likely trends in the year ahead. To do this, I synthesized data from […] (1,026 words, 2024-02-02) - [Embracing the Era of Robo-Advisors: What The Future of Investing Means for You | Datos](/content/blog/embracing-the-era-of-robo-advisors-what-the-future-of-investing-means-for-you.html): Large investment houses may have a blind spot for the potential disruption posed by new tech Robo-advisory has come a long way.  Initially developed to take some of the legwork out of researching and timing institutional investing decisions, these AI-fueled investing tools now equip individual investors, as well. They enable even the casual investor to […] (925 words, 2023-12-29) - [Embracing the Era of Robo-Advisors: What The Future of Investing Means for You | Datos](/content/stage/blog/embracing-the-era-of-robo-advisors-what-the-future-of-investing-means-for-you-2.html): Large investment houses may have a blind spot for the potential disruption posed by new tech Robo-advisory has come a long way.  Initially developed to take some of the legwork out of researching and timing institutional investing decisions, these AI-fueled investing tools now equip individual investors, as well. They enable even the casual investor to […] (925 words, 2023-12-29) - [The State of Google Search | Datos](/content/blog/the-state-of-google-search/index.html): Search remains the most fundamental activity performed in the digital world. Google obviously dominates search – it remains the most-visited website, and still garners more advertising revenue than any other player. Yet the world of search remains dynamic and constantly changing. To better understand the current state of search, I worked with data from Datos, […] (806 words, 2023-12-15) - [The State of Google Search | Datos](/content/stage/blog/the-state-of-google-search/index-2.html): Search remains the most fundamental activity performed in the digital world. Google obviously dominates search – it remains the most-visited website, and still garners more advertising revenue than any other player. Yet the world of search remains dynamic and constantly changing. To better understand the current state of search, I worked with data from Datos, […] (794 words, 2023-12-15) - [The State of Amazon Search | Datos](/content/blog/the-state-of-amazon-search/index.html): We’ve all heard that what happens in Vegas, stays in Vegas. Today’s tech parallel: data about what happens on Amazon largely stays within Amazon. Like so many big sites, Amazon is a walled garden. Within it are the secrets of their valuable (and closely guarded) first-party data. I wanted to peer into that walled garden […] (1,135 words, 2023-12-12) - [The State of Amazon Search | Datos](/content/stage/blog/the-state-of-amazon-search/index-2.html): We’ve all heard that what happens in Vegas, stays in Vegas. Today’s tech parallel: data about what happens on Amazon largely stays within Amazon. Like so many big sites, Amazon is a walled garden. Within it are the secrets of their valuable (and closely guarded) first-party data. I wanted to peer into that walled garden […] (1,102 words, 2023-12-12) - [Is MLS Interest Skyrocketing? Discover the Latest Trend in Soccer | Datos](/content/blog/is-mls-interest-skyrocketing-discover-the-latest-trend-in-soccer.html): Football has a very different meaning in the United States than it does in the rest of the world. The National Football League is an uncontested goliath generating an average of 17.5 million views per game.  Soccer, the world’s most popular sport, has struggled to be taken as seriously. Comedian Daniel Tosh once said, “See, […] (1,237 words, 2023-11-28) - [Is MLS Interest Skyrocketing? Discover the Latest Trend in Soccer | Datos](/content/stage/blog/is-mls-interest-skyrocketing-discover-the-latest-trend-in-soccer-2.html): Football has a very different meaning in the United States than it does in the rest of the world. The National Football League is an uncontested goliath generating an average of 17.5 million views per game.  Soccer, the world’s most popular sport, has struggled to be taken as seriously. Comedian Daniel Tosh once said, “See, […] (1,237 words, 2023-11-28) - [E-Bikes: Why Consumer Interest Isn’t Matching The Hype | Datos](/content/blog/e-bikes-why-consumer-interest-isnt-matching-the-hype.html): Despite strong buzz and dozens of entrants, e-bikes fail to inspire the online marketplace. Over the past several years we’ve seen many entries into the electric bike (or e-bike) space from specialty manufacturers, like Electra and Blix, as well as from some of the biggest players in cycling, like Trek and Specialized. And the reason […] (844 words, 2023-11-08) - [E-Bikes: Why Consumer Interest Isn’t Matching The Hype | Datos](/content/stage/blog/e-bikes-why-consumer-interest-isnt-matching-the-hype-2.html): Despite strong buzz and dozens of entrants, e-bikes fail to inspire the online marketplace. Over the past several years we’ve seen many entries into the electric bike (or e-bike) space from specialty manufacturers, like Electra and Blix, as well as from some of the biggest players in cycling, like Trek and Specialized. And the reason […] (880 words, 2023-11-08) - [Marketing Quiet Luxury: Exploring the fashion trend that expands the rules of luxury branding | Datos](/content/blog/marketing-quiet-luxury-exploring-the-fashion-trend-that-expands-the-rules-of-luxury-branding.html): If you’re anywhere near the fashion world, you’re well aware of the ongoing buzz around “quiet luxury.” This high-value trend that eschews extremes of gaudiness and overt branding in favor of classic design and subtle identity cues is seemingly everywhere these days.  According to The Drum in a July piece on the subject, Google searches […] (978 words, 2023-10-18) - [Marketing Quiet Luxury: Exploring the fashion trend that expands the rules of luxury branding | Datos](/content/stage/blog/marketing-quiet-luxury-exploring-the-fashion-trend-that-expands-the-rules-of-luxury-branding-2.html): If you’re anywhere near the fashion world, you’re well aware of the ongoing buzz around “quiet luxury.” This high-value trend that eschews extremes of gaudiness and overt branding in favor of classic design and subtle identity cues is seemingly everywhere these days.  According to The Drum in a July piece on the subject, Google searches […] (978 words, 2023-10-18) - [Travel Trends For The Summer | Datos](/content/blog/travel-trends-for-the-summer/index.html): After two years of chaos and uncertainty, the travel industry has finally reached pre-pandemic norms. In this article, we use search volume data to paint a picture of how people are satisfying their wanderlust in a post-Covid world.  In the spring of 2020, Arne Sorenson, then CEO of Marriott issued a dire statement to the […] (1,356 words, 2023-09-28) - [Travel Trends For The Summer | Datos](/content/stage/blog/travel-trends-for-the-summer/index-2.html): After two years of chaos and uncertainty, the travel industry has finally reached pre-pandemic norms. In this article, we use search volume data to paint a picture of how people are satisfying their wanderlust in a post-Covid world.  In the spring of 2020, Arne Sorenson, then CEO of Marriott issued a dire statement to the […] (1,357 words, 2023-09-28) - [The Unstoppable Enthusiasm for Home Buying: Despite inflation and interest rate hikes, real estate is still hot | Datos](/content/blog/the-unstoppable-enthusiasm-for-home-buying-despite-inflation-and-interest-rate-hikes-real-estate-is-still-hot.html): The pandemic and post pandemic U.S. real estate market has been volatile, to say the least. A combination of factors, including initially low interest rates that steadily rose over the past two and a half years, an inadequate inventory of houses on the market, and a surging demand throughout, have created a perfect storm of […] (644 words, 2023-09-18) - [The Unstoppable Enthusiasm for Home Buying: Despite inflation and interest rate hikes, real estate is still hot | Datos](/content/stage/blog/the-unstoppable-enthusiasm-for-home-buying-despite-inflation-and-interest-rate-hikes-real-estate-is-still-hot-2.html): The pandemic and post pandemic U.S. real estate market has been volatile, to say the least. A combination of factors, including initially low interest rates that steadily rose over the past two and a half years, an inadequate inventory of houses on the market, and a surging demand throughout, have created a perfect storm of […] (644 words, 2023-09-18) - [Superheroes & Streaming: The Deep Dive into the Cinematic Pulse of 2022-2023 | Datos](/content/blog/superheroes-streaming-the-deep-dive-into-the-cinematic-pulse-of-2022-2023.html): Introduction:  In an age where the soft, mesmerizing glow of screens has become an integral part of our nightly  rituals, the tales they display profoundly influence our dreams, emotions, and collective discourse.  The cinematic landscape of 2022 and 2023, as illuminated by Datos’ comprehensive streaming  platform data (across the five major players, Netflix, Disney+, Prime […] (892 words, 2023-09-11) - [Superheroes & Streaming: The Deep Dive into the Cinematic Pulse of 2022-2023 | Datos](/content/stage/blog/superheroes-streaming-the-deep-dive-into-the-cinematic-pulse-of-2022-2023-2.html): Introduction:  In an age where the soft, mesmerizing glow of screens has become an integral part of our nightly  rituals, the tales they display profoundly influence our dreams, emotions, and collective discourse.  The cinematic landscape of 2022 and 2023, as illuminated by Datos’ comprehensive streaming  platform data (across the five major players, Netflix, Disney+, Prime […] (892 words, 2023-09-11) - [Datos Gears Up for BattleFin London 2023: Elevating Your Data and Analytics Strategy | Datos](/content/blog/datos-gears-up-for-battlefin-london-2023-elevating-your-data-and-analytics-strategy.html): With the highly anticipated BattleFin London event right around the corner, we at Datos are thrilled to announce our participation on September 26th-27th. Battlefin London promises to be a great event for data enthusiasts, investors, and technology innovators. We could not be more excited to be a part of it. Team and Representation Our leadership […] (289 words, 2023-08-31) - [Datos Gears Up for BattleFin London 2023: Elevating Your Data and Analytics Strategy | Datos](/content/stage/blog/datos-gears-up-for-battlefin-london-2023-elevating-your-data-and-analytics-strategy-2.html): With the highly anticipated BattleFin London event right around the corner, we at Datos are thrilled to announce our participation on September 26th-27th. Battlefin London promises to be a great event for data enthusiasts, investors, and technology innovators. We could not be more excited to be a part of it. Team and Representation Our leadership […] (289 words, 2023-08-31) - [Is Reddit Fumbling the Chance to be “The Next Twitter”? | Datos](/content/blog/is-reddit-fumbling-the-chance-to-be-the-next-twitter.html): As Twitter morphs into X and continues to generate headlines for all the wrong reasons, a key question remains: which alternative platforms will benefit? Meta’s Threads got off to a record-breaking start, but reports are that Threads’ daily users quickly fell by about 50%, and is now estimated to be down by as much as […] (848 words, 2023-08-14) - [Is Reddit Fumbling the Chance to be “The Next Twitter”? | Datos](/content/stage/blog/is-reddit-fumbling-the-chance-to-be-the-next-twitter-2.html): As Twitter morphs into X and continues to generate headlines for all the wrong reasons, a key question remains: which alternative platforms will benefit? Meta’s Threads got off to a record-breaking start, but reports are that Threads’ daily users quickly fell by about 50%, and is now estimated to be down by as much as […] (848 words, 2023-08-14) - [Beyond the Headlines: The State of Crypto Today (and why its greatest appeal may be advertising to tech bros) | Datos](/content/blog/beyond-the-headlines-the-state-of-crypto-today/index.html): Crypto doesn’t make the kinds of headlines that it used to. Today’s financial headlines emphasize inflation and recessionary fears, making crypto somehow seem like “old news” – that is, when the headlines don’t focus on crypto scandals. But the data tell a different story, revealing a still-volatile and dynamic marketplace. I dug into historical data […] (1,016 words, 2023-07-24) - [Beyond the Headlines: The State of Crypto Today (and why its greatest appeal may be advertising to tech bros) | Datos](/content/stage/blog/beyond-the-headlines-the-state-of-crypto-today/index-2.html): Crypto doesn’t make the kinds of headlines that it used to. Today’s financial headlines emphasize inflation and recessionary fears, making crypto somehow seem like “old news” – that is, when the headlines don’t focus on crypto scandals. But the data tell a different story, revealing a still-volatile and dynamic marketplace. I dug into historical data […] (981 words, 2023-07-24) - [Is the luxury market insulated from recession? LVMH Indicates Yes | Datos](/content/blog/is-the-luxury-market-insulated-from-recession-lvmh-indicates-yes.html): The luxury goods market is surprisingly resilient, even in the face of harsh economic conditions. In this article, we take a look at one year of the luxury brand super group LVMH’s web traffic records to determine why that might be. “Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to […] (1,200 words, 2023-07-13) - [Is the luxury market insulated from recession? LVMH Indicates Yes | Datos](/content/stage/blog/is-the-luxury-market-insulated-from-recession-lvmh-indicates-yes-2.html): The luxury goods market is surprisingly resilient, even in the face of harsh economic conditions. In this article, we take a look at one year of the luxury brand super group LVMH’s web traffic records to determine why that might be. “Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to […] (1,199 words, 2023-07-13) - [The Fragmentation of Search: Age and Gender Differences in a World of Proliferating Search Platforms | Datos](/content/blog/the-fragmentation-of-search-age-and-gender-differences-in-a-world-of-proliferating-search-platforms.html): The times they are a-changin’.  Bob Dylan These are times of change and volatility in the world of search. Generative AI tools like Chat GPT are poised to upend the paradigm of search itself. The process of traditional search has become second-nature: enter keywords, and have the search engine point you to static webpages that […] (775 words, 2023-06-05) - [The Fragmentation of Search: Age and Gender Differences in a World of Proliferating Search Platforms | Datos](/content/stage/blog/the-fragmentation-of-search-age-and-gender-differences-in-a-world-of-proliferating-search-platforms-2.html): The times they are a-changin’.  Bob Dylan These are times of change and volatility in the world of search. Generative AI tools like Chat GPT are poised to upend the paradigm of search itself. The process of traditional search has become second-nature: enter keywords, and have the search engine point you to static webpages that […] (775 words, 2023-06-05) - [The “Bing-aissance”: Why “Bing It” Isn’t an Internet Punchline Anymore | Datos](/content/blog/the-bing-aissance-why-bing-it-isnt-an-internet-punchline-anymore.html): “Google it” is a phrase everyone understands. “Bing it” is a rarely-heard jokey line used by tech bros looking to make a point and get a cheap laugh. But that’s changing. Bing is riding the “rising tide” of Chat GPT to a newfound popularity and relevance. To quantify this, I dug into data from Datos, […] (586 words, 2023-05-12) - [The “Bing-aissance”: Why “Bing It” Isn’t an Internet Punchline Anymore | Datos](/content/stage/blog/the-bing-aissance-why-bing-it-isnt-an-internet-punchline-anymore-2.html): “Google it” is a phrase everyone understands. “Bing it” is a rarely-heard jokey line used by tech bros looking to make a point and get a cheap laugh. But that’s changing. Bing is riding the “rising tide” of Chat GPT to a newfound popularity and relevance. To quantify this, I dug into data from Datos, […] (628 words, 2023-05-12) - [OpenAI and a Cohort of Upstarts: The Rising Tide of AI Is Lifting Many Boats | Datos](/content/blog/openai-and-a-cohort-of-upstarts-the-rising-tide-of-ai-is-lifting-many-boats.html): Chat GPT continues to dominate headlines, and its impact is reverberating throughout the industry. It is fueling interest in the AI category as a whole, and a range of emerging (not to mention competing) AI startups. To use a metaphor popularized by President John F. Kennedy, “a rising tide lifts all boats.”  To quantify these […] (733 words, 2023-04-12) - [OpenAI and a Cohort of Upstarts: The Rising Tide of AI Is Lifting Many Boats | Datos](/content/stage/blog/openai-and-a-cohort-of-upstarts-the-rising-tide-of-ai-is-lifting-many-boats-2.html): Chat GPT continues to dominate headlines, and its impact is reverberating throughout the industry. It is fueling interest in the AI category as a whole, and a range of emerging (not to mention competing) AI startups. To use a metaphor popularized by President John F. Kennedy, “a rising tide lifts all boats.”  To quantify these […] (733 words, 2023-04-12) - [Over 840 Million Searches for “ChatGPT” In January – Up Two Million Percent In Two Months | Datos](/content/blog/over-840-million-searches-for-chat-gpt-in-january-up-two-million-percent-in-two-months.html): ChatGPT has been called the fastest growing technology in history, reportedly taking a mere two months to hit 100 million monthly active users. In contrast, TikTok took nine months to reach that mark, and Instagram took a quaint 2.5 years.  But the impact of a new technology like ChatGPT on society is measured by more […] (591 words, 2023-02-22) - [Over 840 Million Searches for “ChatGPT” In January – Up Two Million Percent In Two Months | Datos](/content/stage/blog/over-840-million-searches-for-chat-gpt-in-january-up-two-million-percent-in-two-months-2.html): ChatGPT has been called the fastest growing technology in history, reportedly taking a mere two months to hit 100 million monthly active users. In contrast, TikTok took nine months to reach that mark, and Instagram took a quaint 2.5 years.  But the impact of a new technology like ChatGPT on society is measured by more […] (633 words, 2023-02-22) - [‘Tis the Season… for Searching and Shopping: What Search Data Tells Us about Holiday Shopping Behavior | Datos](/content/blog/tis-the-season-for-searching-and-shopping-what-search-data-tells-us-about-holiday-shopping-behavior.html): ‘Tis the season… to ask fundamental questions about consumer behavior, and the economy more generally. Will people spend more or less during the holiday season this year? What holidays items are hot? And which are not? And what does all this tell us about consumer mindsets in these volatile and unpredictable times? There are many […] (1,216 words, 2022-12-22) - [‘Tis the Season… for Searching and Shopping: What Search Data Tells Us about Holiday Shopping Behavior | Datos](/content/stage/blog/tis-the-season-for-searching-and-shopping-what-search-data-tells-us-about-holiday-shopping-behavior-2.html): ‘Tis the season… to ask fundamental questions about consumer behavior, and the economy more generally. Will people spend more or less during the holiday season this year? What holidays items are hot? And which are not? And what does all this tell us about consumer mindsets in these volatile and unpredictable times? There are many […] (1,216 words, 2022-12-22) - [The Data-Based Approach: Why Insights Are Useful, and How To Formulate and Apply Them | Datos](/content/blog/the-data-based-approach-why-insights-are-useful-and-how-to-formulate-and-apply-them.html): Just about every business uses some form of data in making decisions, but not every business has a data-driven culture. So what’s the difference? The main distinction is that a data-driven culture flows from an executive suite that has committed to a data-based approach. Strategic decisions rarely (if ever) are made without incorporating some sort […] (1,259 words, 2021-09-13) - [The Data-Based Approach: Why Insights Are Useful, and How To Formulate and Apply Them | Datos](/content/stage/blog/the-data-based-approach-why-insights-are-useful-and-how-to-formulate-and-apply-them-2.html): Just about every business uses some form of data in making decisions, but not every business has a data-driven culture. So what’s the difference? The main distinction is that a data-driven culture flows from an executive suite that has committed to a data-based approach. 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